Reid Paul (July August 2006). The New Service Frontier. Hospitality
Technology.
http://www.htmagazine.com/HT/archive/0706/toc_julyaug06.shtml#
The article discusses the analysis of a report done on restaurant websites and their efficiency. The study used different criteria to check on the overall efficiency, the study had 400 different criteria in seven categories. The seven categories are technical specifications, technology used, site attractiveness, ease of navigation, ease of contact, marketing effectiveness, e-commerce solutions and legal compliance. They picked 20 restaurant websites at random and 2 that were chosen by the readers. The technical specs included speed and bandwidth, browser compatibility, HTML quality, spelling, page titles, and last update was the major criteria’s in this section. The technology used us another section. Java dependency and plug-in provided were the biggest categories. They checked if the website had anything special like videos or plug-in. Site attractiveness was viewed as how easy the site use was, design, style, originality, visual appeal, contrast between background and text. Ease of navigation major criteria’s was how good the toolbar was in pointing out major categories. The contact information was another category, they checked if the website had contact info visible. The marketing component looked at how the website tried to broaden itself as more than a brochure. In conclusion the best website bahamabreeze.com has worked to do to improve but the websites that have not updated will suffer from frustrated customers.
The article that I read has significant value to today’s world. Company’s need to realize that their website are an important part of their marketing, Customers don’t like going to websites and seeing clutter or disorganization. People get frustrated by website that don’t have information they are looking for. That is why I agree with the categories and a criterion’s that these people did to look at restaurant websites. In my time looking for jobs, I have gone to a few websites for restaurant and feel that some could use improvements. Restaurants don’t put enough emphasize on their websites and they need to realize that potential customers look on their websites to choose where they want to go to eat. The report that was done needs to have more restaurants on the list not just 20 randomly picked websites because some restaurants target different customers like McDonald’s wouldn’t have the same criteria as Ruth Chris steakhouse.
1 comment:
I strongly agree with Nicolas in the fact that restaurant websites are becoming more and more important to today’s hospitality industry. When people are searching for information about restaurants, there first method is to search on the internet for the company’s website. Some crucial features that should be on every restaurants website include: lunch and dinner menus, driving directions, contact information, job opportunities, mission statement, and pictures of food and building. I also agree with Nicolas in that this study should have grouped together similar restaurants rather than just picking 20 random samples. There is a big difference in what should be on the website of an upscale restaurant as suppose to a chain fast food restaurant.
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